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Anonimo puts a lot of emphasis on their cases. This reflects the long Florentine tradition of watch case making, which has provided Rolex with their gold Oyster cases and Audemars Piguet with cases for many of their Royal Oak Offshore watches. Anonimo cases are carved out of doughnut shaped chunks of 316L stainless steel in order to retain the maximum structural strength of the metal. Once shaped to precise specifications by the CNC machines, specialized craftspeople take over. All finishing, including sand blasting, is performed by hand. This makes a difference in the resulting products, which blend sandblasted, brushed, and buffed finishes on their well defined, angular shapes.
The Florentine watch making tradition is also embraced by U-Boat, based in the town of Lucca. As with Anonimos, U-Boat watches use Swiss mechanical movements and encase them in meticulously constructed Italian cases. Italo Fontana, the company's founder, has a passion for gauges and professional instruments, which is captured in each of his creations. The intricate shapes, and large sizes are perfect canvases to demonstrate the prowess of Italian craftsmanship.
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If we consider U-Boat and Anonimo representatives of the Italian watchmaking tradition, then TB Buti is the symbol of the Italian collector or enthusiast of fine timepieces. Tommasso Buti himself is a watch collector. He decided to bring together what he loved most of all his watches and founded his own brand. According to the company's bio, it took about three years to get the proportions of the first Buti watches just right. The resulting collections are luxurious and sophisticated. The details on the Buti creations reveal how watches like the Rolex Daytona and AP Royal Oak Offshore, both watches for which Italian watch collectors have had a large role in popularizing, influence the designer's style. Vibrantly colored dials, straps, and cases reflect the modern European's open mindedness regarding what luxury products should look like.
There are numerous other Italian watch brands, but these three are the ones that I have had the fortune of working with during my time as a sales associate. They are also good representatives of the Italian watchmaking tradition. This tradition, which is alive today specifically in and around Florence, is characterized by small production, manual craftsmanship, a distinctive flare, and magnificent case manufacturing. Manufacturers of watch accessories, like the infamous Scatola del Tempo winders, also abound, and demonstrate the Italian public's appreciation for luxury watches.
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